THE XTRI XPERIENCE TEAM
Johan Hasselmark - XTRI Xperience Leader
Johan has a solid 30 years of endurance sports experience and 8 years coaching experience. He runs Aktivitus, Sweden's leading coaching company for endurance sports. Johan has several XTRI wins (Celtman 2014 and 2019, Himalayan XTRI 2022 and Starvation XTRI 2022) and finished Norseman 2019 and 2022 in the XTRI World Championships. He has 20 years of experience in Adventure Racing with several international podium places. He has a strong track record of coaching athletes in most endurance sports, from beginners to elite/professionals.
Jeff Frydenlund - XTRI Xperience Leader
Jeff Frydenlund was born and raised in Södertälje, 40km south of Stockholm. Jeff did his first triathlon competition in 2002 and attended the triathlon high school between 2005-2009. In 2007 he won the Junior SM over Olympic distance. In the years after high school, he made a full commitment to short distance triathlon with a few national victories, but in 2015 felt he didn't have what it took to get where he wanted to be. Since then, he has continued to compete at a lower level and worked full-time as a coach.
Marika Wagner - XTRI Xperience Leader
Marika is a passionate multi-sport athlete. She competes in Adventure racing, Swimrun, Mountainbike and Extreme Triathlon with gold medals from both Åre Extreme Challenge and Ö to Ö. As a coach, Marika sees the whole picture in life and the importance of doing what you are passionate about. Marika is an Aktivitus membership coach in Swimrun, Mountainbike and Multisport.
Alan Cardwell - XTRI Xperience Leader
Alan is a highly energetic and enthusiastic coach who has been involved with sports his entire life, and triathlon since 1993.
Alan has been coaching triathlon since 2009, XTRI® since 2013 and teams in business since 1988.
Highlights as a coach include 3 XTRI® wins, multiple top 10’s at XTRI®, Kona Qualifiers, National champions, and 4 x 70.3 . age group wins. Oh and an Olympic medal! He has direct experience of Celtman, Norseman, Canadaman, Hispaman and Patagonman.
Stuart McInnes - XTWT CEO
Stuart is head of operations at the XTRI World Tour. Having co-founded Celtman in 2012 he has worked within the extreme Triathlon community since then to develop new races, projects and grow the sport to its current, exciting form. Whilst not an extreme athlete, he will bring knowledge and humour to the experience.
Otto Johan Norin - Filmmaker
Otto is a talented filmmaker who we are delighted to have along to document the Xperience.
Otto has expensive multisport filming experience including the Himalayan XTRI and as the official filmmaker of Swedeman 2022.